Is the "Maintenance" Bell Curve the New Secret to Success?

Speaking with one of my most successful clients, who lost over 65 lbs with me and has kept it off.....for well over two years. The subject of "maintenance" mastery comes up as the focal point to success. Meanwhile, he has been promoted annually at his corporate career every year possible. Individual success in one aspect of life isn't isolated, the mindset it demands influences all areas of life.

"Research has shown that ≈20% of overweight individuals are successful at long-term weight loss when defined as losing at least 10% of initial body weight and maintaining the loss for at least 1 y. ( Wings, et al., 2005)."

20% isn't a very high rate of success which means you're about 80% likely to end up at your old weight after all that time and money spent on getting healthy... That's unproductive as F$@#k if you ask me. So a smarter focus should be on how to maintain successfully over a long duration ( like your lifetime).

Studies show that the duration of maintained weight loss is the strongest factor in keeping it off. "Individuals who have successfully maintained their weight loss for 2–5 y, the chance of longer-term success greatly increases ( Wings, et al., 2005)." This is due to lasting lifestyle changes that have become the new normal for the client. Such as increased physically activity, eating for health versus pleasure, mindset, and other individual factors.

Two-Five years is a longtime. How do you get over that bell-curve to the other side? That's the million dollar question that could disrupt a  $70.3 billion industry for diet products. While about 70 percent of U.S. adults are either overweight or obese, according to the U.S. Centers for Disease Control and Prevention (CDC). This is an industry question that's loaded with billions of dollars and fueled by an explosively obesity ridden U.S.


Any comments, questions, or thoughts below appreciated :)



Works Cited: Rena R Wing, Suzanne Phelan; Long-term weight loss maintenance, The American Journal of Clinical Nutrition, Volume 82, Issue 1, 1 July 2005, Pages 222S–225S,

“Obesity and Overweight,” Centers for Disease Control and Prevention, National Center for Health Statistics, May 3, 2017,